The Economist sums up the situation well:
Mr Obama enjoys huge support among blacks and rich white liberals. That was enough to win him the Democratic nomination. But to win the general election, he needs Reagan Democrats - working-class whites who worry about national security, are somewhat culturally conservative and whom the Gipper was able to persuade to change political sides. These folks might well prefer a plain-spoken war hero like Mr McCain to the articulate and arugula-munching Mr Obama. But they would vote for Mr Obama if he ran with another plan-spoken warrior...
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